LiveWIRE Senior Business Counsellor
Guest speaker Peter ST Chen with LiveWIRE Senior Business Counsellor, Mohd Fadhilullah Tudun Haji Hassan at the workshop

The programme aimed to enable budding entrepreneurs to develop the essential knowledge and skills required to start and run a successful, sustainable business. The programme covered key topics ranging from market research and business planning to financial and human resource management, Health, Safety and Environment (HSE) as well as Banking and Finance and Marketing, culminating in the production of a viable business plan.

Throughout the four-day workshop, guest speakers comprising young well-known entrepreneurs, along with business advisers and industry experts in the field of enterprise from Universiti Islam Sultan Sharif Ali (UNISSA), KPMG, Brunei Shell Petroleum (BSP), DJAN Works, Ministry of Religious Affairs, Bank Islam Brunei Darussalam (BIBD), Brunei Intellectual Property Office (BruIPO), Canaan Hardware, BAG Networks and Dean Greenand Jemmy Ang.

Peter ST Chen, a guest speaker from DJAN Works, with 15 years of comprehensive experience in international trade and development, delivered his session on Human Resource Management (HRM).

“In line with increasing global commerce, Human Resource Development plays a crucial role in maintaining overall organisational effectiveness and efficiency. Today’s fast moving business environment demands that the effective manager be both a well-organised administrator and highly adept in understanding people’s basic needs and behaviour in the workplace,” he said.

Peter covered topics that revolved around building effective relationships as well as the Lean Six Sigma Methodology.

BSOM participant Afiqah said, “What is interesting about Peter’s eye-opening session is that HRM isn’t limited to the workplace, but can be applied to any environment, people and relationships. It has a lot to do with choices, values and culture and how those are put into perspective, in a positive manner.”

Mohamad, another BSOM participant, said the workshop was a good platform for anyone who embarked on expanding their business. He added that the programme contained theoretical learning and practical hands-on training.

The speakers also shared their experience on the challenges commonly faced by businesses as well as provided advise based on their expertise on closing those gaps.

LiveWIRE Senior Business Counsellor, Mohd Fadhilullah Tudun Haji Hassan said, “The workshop was designed to equip participants with the business tools, essential know-how to research and develop a viable business proposition as well as starting and running their business. It is also aimed to address potential issues and challenges as well as practicing calculated risks that would have affected the success of a company.”

Borneo Bulletin